Rick Zehetner is the founder and CEO of Bell Ambulance; he is recognized as one of the pioneers of Wisconsin EMS. As 2016 marked his 50th year in EMS, he was honored by having June 21st proclaimed RICK ZEHETNER DAY by the Mayor and Common Council of the City of Milwaukee. To watch the program click HERE.
Rick continues to be involved in the management of Bell Ambulance; it is with his leadership that Bell Ambulance has grown to be Wisconsin’s largest ambulance service.
Rick resides in Mequon with his wife, Susan. He has three daughters, Valerie, Angie and Alisa, who are all involved with the family business.
James P. Lombardo
Executive Vice President
Jim Lombardo is the omnipresent face of Bell Ambulance.
You have probably heard him on Dave and Doreen’s 96.5 WKLH morning show as “America’s Guest!"
Jim’s pride and joy is the yearly GREATER LOMBARDO OPEN golf outing that is in its 21st year! The event has raised well over one million dollars for The WKLH Miracle Marathon benefiting Children’s Wisconsin.
Jim has an ever expanding ring of celebrity friends including Billy Gardell, Larry the Cable Guy and Carrot Top, just to name a few.
Jim is still a licensed EMT and is always willing to answer the call when help is needed.
Wayne A. Jurecki
Vice President - Chief Operating Officer
Wayne Jurecki is the Vice President and Chief Operating Officer of Bell Ambulance. He has been with Bell for over 30 years and initially started doing data entry in the billing office. During his time at Bell he has worked in the Accounting, Human Resources, and Information Technology Departments. In 2003 he became Bell's Vice President and in 2011 became Chief Operating Officer.
He has been involved with the American Ambulance Association since the early 1990s and has been very active in the Association for the last 15 years. He is currently a Director for Region 3 of the Association, a member of the Medicare Regulatory Committee and a frequent speaker at both the Reimbursement and Annual conferences.
Director of Operations
Chris has been with Bell for over 20 years, and has been Director of Operations since March of 2008.
He became an EMT in 1999 and a paramedic in 2004. His entire EMS career has been spent in Milwaukee, beginning with two years of full-time ambulance work, followed by various supervisory and management roles which led to his current position. In this capacity, Chris oversees all aspects of the operation of the company, from licensed ambulance personnel, maintenance of the fleet and facilities, to supplies and equipment. Chris enjoys working with other EMS leaders to further the interests of this unique industry.
Chris is the President of the Professional Ambulance Association of Wisconsin, having first been elected to the board in 2011, where he strives to increase the quality of EMS in Wisconsin. In 2017, Chris was appointed by Governor Scott Walker to the Wisconsin EMS Board. Chris was re-appointed to the Board by Governor Tony Evers in 2021. In January 2022, Chris joined the Board of Directors of the American Ambulance Association, representing Region III.
Communications Center Director
Valerie has been with Bell Ambulance in a number of different capacities since 2001. She has worked in our Client Accounts Department, Accounting Department and the Operations Department. She graduated from the University of Wisconsin - Green Bay with a Bachelor’s Degree in Business Administration, with an emphasis on both management and finance. In 2003 she became a licensed EMT and in 2015 she became a certified Emergency Medical Dispatcher. Besides being a member of the Board of Directors of Bell Ambulance, Valerie serves on the Board of Directors for the American Liver Foundation and serves as a volunteer to a number of other charitable organizations in our community.
Scott Mickelsen, CCEMT-P
Director of Client Services
Scott Mickelsen started at Bell Ambulance in 2000 as an EMT, and advanced to the position of Field Training Officer. He continued his education to the level of Critical Care Paramedic and took on more responsibilities within Bell Ambulance first as a Marketing Representative and then as a Coordinator. As Director of Client Services, Scott oversees Client Accounts Department, Marketing, facility relationships and public relations.
Scott grew up in rural Sheboygan County and currently resides in Waukesha County, along with his wife Jeni and their three dogs, Loki, Moxie and Ari.
Scott is an avid motorcycle enthusiast and spends a great deal of his spare time on one of his Harley-Davidson motorcycles.
Jason Flegner, CCEMT-P
Deputy Operations Director
Jason Flegner has been with Bell Ambulance since 2008. He served as Paramedic, Critical Care Paramedic, and Field Training Officer before being named Deputy Operations Director in 2014. In this role, Jason is charged with providing operational oversight to Bell Ambulance’s ALS division, Critical Care teams, and Training division. He also heads up the Tier 1 Advanced Infectious Disease Transport Team. Jason is responsible for protocol development and works with various groups, such as FEMA and HERC7. He also sits on the Milwaukee Area Technical College EMS Advisory Board.
Jason lives in Thiensville with his wife Janell. Jason is an avid outdoorsman; he loves camping, backpacking and hunting. When he’s not working, or out in the sticks, he can be found at a local flea market or antique shop.
Deputy Operations Director
Adam, a native of Brookfield, began his journey to become an EMT in the summer of 2006 at Gateway Technical College. A few years later, Adam obtained his Advanced EMT from Waukesha County Technical College. Adam began his career at Bell Ambulance as an EMT in September of 2007. Adam rose to the rank of Field Training Officer and eventually a Supervisor/Dispatcher. He joined the Bell Ambulance management team in 2014 as an Operations Coordinator. Adam was promoted to Deputy Director of Operations in 2017. Adam’s primary focus is handling the daily operations of the BLS division as well as employee recruitment and retention. He currently resides in Waukesha with his wife Katie, their two sons, Ethan and Noah, and their Golden Retriever Ted.
Deputy Communications Center Director
Jason joined Bell Ambulance in May of 2004 as an EMT and later became a dispatcher. After four years as a night shift Primary Dispatcher, he was promoted to his current position of Deputy Communications Center Director.
Jason oversees the daily operation of the Communications Center and its more than 35 dispatchers. He was instrumental in implementing the Emergency Medical Dispatch program, as well as Bell's ACE Accreditation. Jason works to maintain adequate dispatch staffing and leading a successful QA/QI process. Communication between all employees continues to be a top priority for him.
Jason brings over 18 years of EMS experience to Bell, along with over 12 years of dispatching experience. He is married to his wife Tina; they have one child and reside in Waukesha County.
Director-Human Resources & Information Technology
Ben joined Bell Ambulance in early 2015 as the Human Resources Director and added the IT department into the fold in a subsequent year. He oversees all aspects of Human Resources including full-cycle recruiting, benefit administration, employee relations, policy administration and ensures the IT department runs efficiently. Ben received a double major B.A. in Human Resources and Business Management in 2003 from Ottawa University. He has spent his HR career working in multiple industries with increasing responsibilities. Ben currently resides a bit north of Milwaukee and is an active member of the community he and his family live in.
Deputy Operations Director
Brett joined Bell Ambulance in 2008 as an EMT-B. He is currently a licensed Advanced EMT and served in the roles of Field Training Officer, Supervisor, Operations Coordinator and presently as Deputy Operations Director. Brett's primary responsibilities include new employee training and onboarding efforts and works closely with the other members of the training department to develop internal programming. He heads up the Cadet Program which trains civilians to become EMT's. He also oversees documentation and information systems. Additionally, he assists in organization and execution of special events and deployments such as FEMA or major local events.
Brett lives in the area with his wife and three children. Free time is spent attending kids activities, camping, golfing and enjoying time with family.