About Us

"We have grown...  because we provide the best service, with the best equipment, and the best people!"

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In November of 1973, Rick Zehetner founded a new private ambulance service on Milwaukee’s Northwest side.  Due to Rick’s knowledge and experience, the new ambulance service was immediately successful.  

On January 1st, 1976 Rick bought a competitor, Bell Ambulance, and ran it as a separate business on the Southwest side of Milwaukee.  Bell had a rented station and an office at 57th and National Avenue; our fleet consisted of three new Dodge van ambulances!

During 1976 and 1977 Rick had a series of meetings with the City of Milwaukee to discuss private ambulance participation in the City EMS System.  In the fall of 1977, Rick’s idea for the Milwaukee EMS System was adopted by City ordinance.  On January 1st, 1978, the new Milwaukee EMS System with Private Ambulance Participation became effective, with Bell Ambulance as one of the inaugural certified participants.  

Since then...  We have grown by working closely with the Milwaukee Fire Department to provide high-quality, efficient, and cost-effective EMS service to the residents of Milwaukee!   

Since then…  We have grown from rented quarters on the Southwest side, to 14 modern locations in Milwaukee, Waukesha, Ozaukee, Racine, and Kenosha counties.

Since then…  We have grown from three van ambulances to a fleet of 104 late model ambulances, all custom designed and built to our specifications.

Since then…  We have grown from doing mainly non-emergency transports to providing BLS emergency and non-emergency 911 and private ambulance transports; to providing ALS Paramedic emergency and non-emergency transports; to providing service to the Children’s Wisconsin Critical Care Transport Team; to becoming the largest Critical Care Paramedic transport service in the state! 

Since then…  We have grown to become the largest ambulance provider in the State of Wisconsin, with more than 750 employees, answering more than 140,000 calls for ambulance service each year. 

We have grown…  because we treat our people with respect, appreciation, and fairness. 

We have grown...  because we strive to exceed every client’s expectations.

We have grown...  because we provide the best service, with the best equipment, and the best people!